Аннотация
Книга обсуждает важность изучения потребительского поведения с учетом психологических факторов и их влияния на рынок, в частности на выбор кафе ресторанного типа. В тексте рассматриваются различные методы исследования потребительского поведения, такие как функциональный, динамический и фундаментальный анализ, которые помогают понять, каким образом принимаются решения потребителями.
Опрос, проведенный среди жителей города Вологды, выявил, что основными критериями выбора кафе для учащихся, студентов и работающих населения являются место расположения, цены и ассортимент. Учащиеся склонны обращать внимание на ассортимент блюд, студенты ориентируются на местоположение, а работающее население ценит дополнительные услуги.
Analyzing the results of the survey, the popularity of specific cafes among different segments of the population is highlighted, as well as the factors that influence this popularity. For example, cafe "Ogorod" is popular due to its wide range of dishes and multiple branches in different parts of the city. The location and prices also play a significant role in the popularity of cafes among students and working population.
Studying consumer behavior when choosing cafes helps to identify the main preferences and criteria of different groups of the population, which is crucial for successful business management in the catering industry.
The second excerpt discusses the education system in France and common features of senior high school education in various countries. In French schools, the differentiation process begins at an early stage, with the choice of education direction affecting the subsequent nature of education in high school (lycée) or vocational-technical institutions. Senior high school education in different countries encompasses the final years of schooling and involves various forms of differentiation, from fixed study courses to the possibility of choosing from different offered courses.
An analysis of the educational network in the Vologda region indicates a gradual decrease in the number of schools and students due to fewer children entering school age from the small cohorts of the 1990s. It is predicted that the number of school-age children in the region will decrease by 20% by the year 2010-2011, but by 2020, this number will not reach the level of 2006. Additionally, in France and Germany, senior high school stands out as a separate type of educational institution, allowing graduates to obtain a diploma that grants them entry to higher education institutions.
